Hello.

I’m Daniele Cusentino — a brand and campaign copywriter with a strong foundation in content strategy, UX writing, and editorial systems. I specialize in turning complex ideas into clear, human language that works across campaigns, products, and everyday customer touchpoints.

I’ve spent years concepting and writing platforms, headlines, scripts, long-form editorial, and in-store communications for one of the largest grocery retailers in the U.S., while also shaping the content standards and systems that keep those experiences consistent at scale. My work blends strategic thinking, human voice, conversation design principles, and AI-supported creative workflows to push ideas further, faster — without losing clarity or craft.

If you need strong brand language and content that holds up across channels, products, and real-world constraints, let’s chat!